Tuesday, 15 February 2011

7 ELEVEN Scandinavia

The 7 Eleven mug project.

A massive proportion of scandinavians use refil mugs rather than taking a new paper cup each morning when they get their coffee. (We are so environmentally unfriendly in comparison!)
I was briefed to design a coffee refill mug which would appeal to everyone, from the lorry driver stopping in for a Ginsters to busy working women popping in to get a lottery ticket. 
Here's one of my solutions...






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