This scares the bejesus out of me, very Minority Report. Say what you like about Tesco, (and most of it will be true) but this is the future and it's freaking me out. Smart code technology has been relatively slow to catch on here but in the supertech-loving east it's massive as this video shows. I love going into stores and browsing the shelves but at least it will save me designing back of packs!
Animated e-paper packaging next?
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