Structure and graphics overhall for Oriflame Beauty - the Scandinavian equivalent of Avon.
Direction 1 - PROfile. Precision cosmetic tools. Building a clearly defined product architecture
using symbols taken from the PRO branding. Sexy spot varnish on matt metallic structures.
Direction 2 - Artiste. Professional make up artists at your fingertips, with a reportage feel to photography including 'back stage' models, tips and tricks and journal/sketchbook catalogue styling.
Prism was a development of the illustration styling which was liked from Artiste and the harder,
grown up structures from PRO.
Loved this 'P' monogram for the brand...alas...the client didn't. booo.
UNITED married up the input coming from, not only the Oriflame make up artists, but also the consumers and the consultants, who are the first real touch base for the brand. The three strand branding mark represented this union and colour coded sections throughout the catalogue. In addition consumer input featured heavily on the spreads - top 5 favourite lipsticks, tried and tested, star ratings, your photo on the cover etc.
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